Have you worked hard to develop and maintain a brand name or online presence for your business? Would you care if somebody used that brand to promote porn?
Tomorrow is the last day you can opt-out from having your business's name or mark being registered as a .xxx domain name — .xxx is the forthcoming top-level domain dedicated to the global adult entertainment industry.
For example, if you are the proud owner of the Hair Club for Men company, which has its website at www.hairclub.com, and you fail to opt-out of the .xxx domain, you leave the door open to someone else registering the name www.hairclub.xxx. Imagine the fun that they could have with that domain name! It costs only $300 to opt-out, and recovering your name after it's already registered could cost thousands (or worse, it may be unrecoverable).
For more information on opting out, refer to ICM Registry, the company responsible for bringing us the .xxx domain.